Cash Lift Wants to Take Game Shows to a New Height
Most people get in an elevator, select their floor, then try to find the perfect spot to stand that is as far away from everybody else as possible — even if that’s only half an inch. This is not the environment that most people think of as a place for fun and games. But the folks behind the Cash Cab revival, Discovery and Group Nine Media, are now making a similar game show to be played in an elevator. Deadline is reporting that Cash Lift will be a digital companion series for Cash Cab.
The new show will be set in a hotel elevator and will air on the Discovery Go digital platform and Facebook Watch. The five-episode series will be hosted by comedians Alex Weber and Zainab Johnson and will surprises hotel guests by turning an elevator into the set of a trivia game show. After they choose a floor, guests-turned-contestants must answer as many questions as they can in order to win cash. The more questions they answer correctly, the higher the elevator moves. But if they get one question wrong, they’ll lose it all and head back down to the lobby.
If you’re bad at trivia, you may never get to your room. You can see the episodes here.
Group Nine Media came together in late 2016 by merging The Dodo, Thrillist, NowThis and Seeker, with a $100 million investment from Discovery.
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